Questions? Good.

No — and we’d never claim to be. Natura provides wellness information based on curated naturopathic knowledge and published research. It’s a great resource for learning and exploring your options, but it isn’t a substitute for professional medical advice, diagnosis, or treatment. When in doubt, talk to your practitioner.

A general AI knows a little about everything and will confidently guess about health topics it doesn’t deeply understand. Natura searches a specialized knowledge base of 124,000+ vetted research and medical sources rather than the open internet. It scores every source by authority, checks for drug interactions and safety concerns, remembers your health profile across conversations, and tells you honestly when the evidence is weak instead of guessing.

When your trial ends you’ll be charged for the plan you picked. Cancel any time before then and you won’t be charged — no tricks, no fine print.

Yes. Cancel from your account settings whenever you want — on iOS, through your Apple ID subscriptions. No contracts, no cancellation fees, no phone calls.

We don’t take sponsor money. When Natura evaluates a product or ingredient it’s based on ingredient quality, third-party testing, certifications, and published evidence. Our business model is subscriptions, not brand deals — you’re the customer, not the product.

Yes. Your data is encrypted in transit and at rest. We never sell it or share it with advertisers. Conversations are processed through our AI provider to generate responses, as described in our Privacy Policy, and are never used for advertising or sold to third parties.

Supplements and herbs, but also non-toxic product recommendations, skincare, food ingredients and nutrition, home safety like air quality and cookware, cleaning products, baby and kid safety, fitness and recovery, hormone health, stress, and sleep. If it touches your health, your home, or your family, ask about it. If it’s genuinely outside our scope, Natura says so rather than guessing.